During the last weeks you have seen politicians in front of cameras addressing their nations. In their address they listed actions and regulations many of which are dramatically impacting the way people live. School closures and canceled events are small measures while some include the closure of the countries’ borders restricting the people’s freedom of travel.
Many sensible measures.
Furthermore, the whole situation appears to be turning the world into an economic crisis, risking the future of many good corporations and businesses, and the economic security of many people around the world.
While the virus is infecting more people, even more people are infected by the panic leading to fights over simple things like toilet paper instead.
You might be asking yourself, in a crisis, shouldn’t the actions and speeches of the world’s leaders be calming their people
Just the other day, one of the world leaders started his press conference with words like these: “Our society is unified in this very serious threat. The virus is classified as a pandemic, and everybody should know what we are up against.
This crisis is the biggest threat to our health since many decades. There is a big risk that there will be many more cases and there will be more deaths.
The essential thing is now that this development is slowed down over time, or else there will be a dramatic increase of cases which would be catastrophic for the healthcare system and disastrous for the people’s health.”
When listening to a message like this you want to ask yourself, do they help the situation?
Let’s take a look at four ways how we interpret a leader’s message in general:
When listening to a message like the one above, the following things happen:
People don’t really understand the whole situation or the entirety of the impact. They find themselves confronted with new problems that are challenging their own belief of what is happening.
This challenge leaves the people with two options. In the first option they comply and accept the new message and the new situation. If the situation is a threat to them they will listen for more bad news.
In the second option they ignore the message and object to the situation and they do nothing.
In the current situation it means that the people either fear the worst and panic even more, or they ignore and resist the regulations set by governments.
Both conclusions are not desirable in the face of the current crisis. Immediate acceptance and support would be more desirable.
To improve the way a message is presented there are many good recommendations that can be found:
Leaders should meet the people where they are, leaders should create meaning, leaders should start with the why, leaders should be explicit and direct, leaders should be themselves and be authentic.
These recommendations seem easy to understand and are meant in a good purpose. The purpose is to give leaders a structure so that they can communicate in an impactful and understandable way.
Here is a sequence of four steps that you as a leader can use to make your message structured, understandable and impactful.
To be able to build trust in your communication, I recommend that you cover all four sides of a message. This sequence corresponds to Its Four Sides® of a Message, which is presented as a key communication element in my book Speaking the Language of Leadership.
When leaders follow the four steps in this sequence, it builds trust and clarity into the message of a leader. It strengthens the decision and gets the people engaged in the good intention of the decisions.
This will increase the speed of implementation of your decisions in a natural way.
And rapid implementation is something we need in our world today to deal with the crisis.
This is what the address at the top could sound like instead. Every point is marking one point of Its Four Sides® of a Message.
This is a result you can achieve when you apply the tool for Its Four Sides® of a Message. This is one of the general tools presented in my book Speaking the Language of Leadership. In the book I introduce you to Its Four Sides® of Leadership. Its Four Sides of Leadership give you immediate orientation, to which direction you need to turn to address your team.
Within every direction you will learn about the corresponding emotional dynamics that need to be balanced. You will also get methods to structure your thoughts and tools to address your team.
With this you can develop yourself to be an effective leader leading your team to success.
All the best in leading your team to success!
Find out more about Colin Luthardt, an Award-Winning Trainer and Accredited Certified Coach with international coaching experience and international keynote speaker. Colin has studied Strategic Intervention at the Robbins-Madanes-Training center. He is the author of Speaking the Language of Leadership that is available on Amazon. This true story is about a group of good managers that increased their efficiency by nearly 50% by becoming great leaders.
Coach Colin owns the concept of Its Four Sides® of Leadership, which is specifically suitable for managers who want to develop their effectiveness focusing on leadership issues that matter and changing their communication rather than their personality.
Find out more about Speaking the Language of Leadership On Amazon, Kindle and Audible here.
Contact Coach Colin on messenger and learn more about Its Four Sides® of Leadership here.