Leaders are learners: Staying ahead in your field means learning new skills, especially new skills that develop you in your role as a leader.

Speaking the language of leadership


At any level of an organization, you find managers and their way of leading a team is becoming more and more important.
Unfortunately, you also see a decline of young professionals wanting to become a leader. They are afraid that others will judge them by their character or their personality first. But, it is not the character that qualifies a leader, it is their skills and how their team fulfills the expectations.

Discover the methods and tools that transforms good managers into great leaders.

Speaking the Language of Leadership, the Journey:

Based on a true story, this novel illustrates how real managers re-calibrated their role as a leader. The novel introduces ITS FOUR SIDES OF LEADERSHIP that gave this group of managers a new orientation as leaders.

Find out from the journey these managers took how you can increase your team’s productivity by nearly 50%, without costly investments or complex re-organizations.


The world is changing in an unprecedented way, re-writing the rules of work, and changing the way teams collaborate and leaders communicate.

Many believe when people work remotely, they should just work as usual; but they ignore that the way of working remotely in the virtual environment requires different skills from a leader. And there are managers who hope that things will go back to normal, and their people will work in offices again find themselves exposed, challenged and left behind.

The difference for a virtual leader is the awareness and detailed knowledge of how teams work and the challenges teams have when working online.

The Virtual Leader:

Understand the challenges of leading a team in a virtual environment based on the models and theories of ITS FOUR SIDES OF LEADERSHIP. Learn how managers, team leaders, and business professionals can easily overcome the constant distractions of working virtually with their teams. Find out how you can meet the permanent changes from today’s fast and unpredictable world so you can lead your team to success even virtually.

This book is available as printed book, ebook, and audio-book through many sources, like Amazon, Apple, BookBeat, or StoryTel.
Find your copy of the book on Amazon here.

Virtual Presenter Multiple Cover


Any business professional in this digital world has noticed that there is an overflow of information and a vast amount of fake news. The multiple media feeds, frequent chats and mails allows for even less time to get attention to share an important message.
Many believe, therefore, that to be able to make an impact on an audience with a presentation they’d better wait until they can get their people together before they can do an important presentation.

But today’s speed of business does not allow anyone to wait; delaying actions or decisions, or doing poor online presentations that don’t have their expected impact on an audience can be costly. This is especially critical when presenting to stake holders, when selling to customers, and other decision-makers that need influencing. Impacting an audience requires quite a different set of skills from sitting behind your desk and sharing some slides.

The Virtual Presenter:

Learn how you can easily create, present, impact, and share your knowledge in a virtual environment effectively. Discover how to do professional presentations from the back of your desk, at home. Present as if you were in the room with the people without investing heavily extra time, people or money in complicated systems, software, or services.
Get to know ITS FOUR SIDES OF THE VIRTUAL PRESENTER that will guide you in your self-development in becoming a virtual presenter who makes an impact online.

This book is available as printed book, ebook, and audio-book through many sources, like Amazon, Apple, BookBeat, or StoryTel.
Find your copy of the book on Amazon here.


Young professionals who start in their first role as a leader or manager often face a unique set of challenges as they shift into positions of greater responsibility. What the new leaders don’t recognize is that their team needs someone in the role as a leader. Someone with skills to lead and not someone with a personality or someone who is always the best.

Unfortunately, many corporate training programs are either suited for top management roles or they offer personal development.  Rarely does a program address the specific skill sets that these new leaders need to be able to make the shift from a successful and experienced specialist to becoming a professional leader.

Making new leaders aware of the risks and challenges of their role and which skills and behaviours makes them a good leader drastically improves their self-confidence and increases the chances of their people teams to be successful.

The Leader’s Shift:

Get to know what makes leaders shift their perspective and role successful and how you can increase your awareness, unlearn familiar habits, and learn new leadership skills. Make a successful Shift yourself and change your focus from the Problems to the People.

Make the SHIFT successful to the new role as a leader


Many corporations have a vast amount of valuable knowledge and experience that is crucial for their future success. However, more often these competences are unevenly distributed throughout an organization. The company’s success is left to a few dedicated people -like a learning organization- to collect, convert, manage and produce the respective material.

Too often budget constraints, insufficient resources, and even lack of planning or customization limit the sharing of vital competence and hinder the development of a corporate learning culture.

Successfully leveraging these internal competences through a larger group of professional in-house trainers could be a game changer for many businesses

The International Corporate Trainer:

Get to know ITS FOUR SIDES OF THE INTERNATIONAL CORPORATE TRAINER, a proven way people develop to become effective in-house trainers.
This way the burden of developing and sharing content does not lie on a few people, but it can be shared by the people throughout your organization by the people who know and have the experience.


Many managers agree that developing the competence of their individuals would improve the team’s chances of success. With the help of HR and learning professionals they typically list all the required competences and let their people choose and pick as a reward for good work done.

What these managers fail to acknowledge however, is the saying, ‘you get what you always got, when you do what you’ve always done’. But when time and budgets are tight -and they mostly are- managers prioritize taking actions to secure results over making time for learning.

What makes the difference is knowing which skills or behaviours are critical for success and essential for the people on the team to reach the goals.

Result Oriented Team Development:

Explore ITS FOUR SIDES OF PERSONAL DEVELOPMENT OF A TEAM so you can decide which specific actions and behaviours have an impact on the results of your team. Get immediate orientation which competences need to be developed on an individual basis. To improve your team’s chances of success, prioritize which competence development steps have the greatest impact on the results. Start planning a result oriented development program together with your team.

Photo by pxHere


Time is essential in business. The faster people take action that leads to results the better. Based on these two beliefs, many managers tend to suggest their own ideas when their people are faced with a problem or a situation. They feel that sharing their own experience and conclusions is the fastest way for their people to succeed.

In doing so, they typically ignore two things. Firstly, their people have their own view of a situation, or a problem and they draw their own conclusions. Secondly, if the suggested ideas don’t resonate with their people, they hesitate to take action and they become resistant to suggestions. However, what appears to work at the moment, makes the manager indispensable. Their people miss another opportunity to learn to solve a problem themselves and become more independent.

What helps people to take action when facing a situation or solving a problem is their own self-confidence and belief in success. These are two things that an insight from coaching achieves.

The Coaching Business Leader:

Find out how you can recognize ‘coachable’ situations in business. Explore further ITS FOUR SIDES OF THE COACHING BUSINESS LEADER so that you feel comfortable in your role as a coach. Learn to transition into the coach role faster without having to schedule ahead coaching sessions with your people.


Many companies have been very successful in the past in leveraging their technological knowledge and experience to create amazing products. In recent years however, these products have become less of a differentiator as the technologies that allowed them to manufacture these products have become widely available. In many market areas this leaves the price to be the only differentiating factor for many sellers.

To differentiate themselves further, sellers have two options; they can either drop their price further or develop services in addition to the products on offer. Dropping prices and selling products cheaper on one hand, is driving the product into a commodity market.

On the other hand, to sell services successfully comes with a different set of skills.

Selling Value and Services:

Find out more how to reveal the customers real wants and convert that into value you can deliver. Discover the customer’s gain and pain points to build value that a customer recognizes. Use ITS FOUR SIDES OF SELLING VALUE and create a customer ambassador for your services.

Coach Colin and sales
Coach Colin and change


For heads of business, a strategy is the most important thing. Yet, a strategy is possibly the most disputed thing in business.
Firstly, many professionals have different ideas about what a strategy really is; more often, it is just a listing of activities.
Secondly, very few managers are fully transparent about their strategy; because most managers believe that knowledge about a strategy and its development comes with their position.
And thirdly, only a few have the skill to engage with teams in a strategy workshop; they prefer to work on the strategy in private and expect recognition from the team when presenting it.

The real impact comes from openly involving teams in creating a vision and their strategy for success of their area of business in an engaged way.

The Holistic Business Strategy:

Discover the real definition of a strategy that helps leaders to set priorities. Get to know the underlying drivers that allow you to create a vision for your team that is more than a list of important actions for the coming three months. Allow the facilitation of a workshop based on the tested and proven principles of ITS FOUR SIDES OF A BUSINESS STRATEGY securing your teams priorities and goals.


Effective teams are often recruited based on their competence and their experience to solve problems and create solutions. The reality of the leader in charge of the people of these remote, virtual, or hybrid teams goes far beyond the academic diversity discussion. Because the people are much more diverse than their gender or nationality addressed in popular diversity and inclusion trainings.

In reality, many managers struggle to deal with the level of diversity at the workplace in their office. And when times are stressful and hectic this often leads to harsh judgement or exclusion of people for their differences.

The awareness of the differences of the people due to their experiences, values, ambitions, and age has a significant impact on the results of a team.

The Divers and Inclusive Leader:

When you are leading a team, may it be in a formal leader role as a team leader or a temporary role like a project manager, go and explore more about the cultural differences of your people locally as well as on a global level. Discover how that may influence their judgement and performance. Use ITS FOUR SIDES OF A DIVERS LEADER when managing your team. Start seeing the people and make them feel more included despite their individual difference.

Leaders need to manage the virtual and digital workspace


Being a leader of a team is like being a professional athlete in your specific discipline. Based on tested and proven strategies and actions, learn the ways to bring energy back into your life.  ITS FOUR SIDES OF YOUR PERSONAL ENERGY re-calibrates your energy balance and gives you orientation on how to increase your personal energy levels.

Life is a puzzle, and you have all the pieces!
(Coach Colin Stockholm, 2014)